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What to Look for in a Web Host

The one thing that has changed in today’s digital world is that companies can no longer sit on the sidelines without any form of web presence.

What hasn’t changed, for example, is that ongoing need for reliability in a web hosting service.  But what else?  It is important to know what to look for in a web host.  How do you know you are using the right criteria for selection?

That’s why it’s a good idea to make a list of your requirements and expectations, and why you need to read Darren Dahl’s “10 Things to Look for in a Web Hosting Service” on Inc.com. 

Darren’s overview is not coming from just one individual’s insight: He’s talked to a lot of successful business owners in putting together these tips—6 of these gems are summarized below.

1. Blogability: You may not be up and running with a company blog yet, but it’s important that your hosting service offers a platform, like WordPress, to deliver your content.

2. To Share or Not to Share: Crucial to your decision to use a ‘shared hosting’ service is a respectable speed to ensure your customers are not moving on.

3. Support: It’s gotta be there 24/7. You just don’t want your “website to go down, or having email issue(s),” said Angela Nielsen, OneLily web design, without having a solid support teamthere to help you.

4. Uptime Guarantee: Who says you can’t guarantee uptime? Expect a lot from your service. It’s all about “uptime and redundancy,” notes Nielsen; furthermore, she encourages to seek a service that can give you “99 percent or more” uptime.

5.  Scalability: It’s not a one-size-fits-all choice; look for a hosting service that is ready to grow with your business by offering “different tiers of service based on the number of expected visitors,” said Dahl.

6. Accessibility: Make sure your hosting service is willing to make the reasonable changes you’re expecting. For example, you might want to create new email accounts. Will they let you do that without a lot of wait time and red tape?

Be sure to get in touch with us for more information on how we can offer your business the best strategy for keeping your web presence up and running and successful.

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Don’t Just List Your Website – Search Optimize It!

Your website is online and ready to receive visitors, but how will your visitors find you? Gone are the days of overused keywords, sneaky redirects, and paying exorbitant prices for search engine listing companies with empty promises of putting your site at the top. In fact, Google ignores or even penalizes websites that use such techniques. The buzz phrase of the millennium is Search Engine Optimization or SEO. But what exactly is SEO and just how can you assure your website is using it to its full advantage.

SEO is the process that enables websites to improve search engine rankings through the use of keywords. With two recent updates, Google has changed the way it indexes websites. One such update, called Panda, targets sites with duplicate content and spammers who scrape content. The Penguin update looks at a website’s backlinks to check if they are low quality or use sponsored links, links in footers, links from directories, or links from link exchange pages. Such links are seen as spammy-looking to Google.

So just how does a website owner search optimize their website for the best search engine placement? The first factor to consider is keyword phrases. In a recent MarketWatch article, Jessie Topper, Bop Design SEO Director, states to “think of your target keywords as your roadmap to success. Your target keywords should not only reflect the products or services your business offers, but they should be keywords that are actually searched for on the web.”

But just because you have the best keywords, doesn’t mean your site will instantly appear at the top of the search engines. Now the job becomes properly integrating them into the site. Some effective ways of doing this are creating headings with the keywords, integrating the keywords into the content 3-4 times, and setting up links using the most important content from the homepage and setting up links within the internal web pages.

Once you are done with the keywords on the site, then the attention should be turned to off-page optimization by linking the website to local listings, directories, blog articles, and social media accounts that are related to the website.

Don’t expect SEO of your website to happen overnight. It is a process that can take an average of 3-4 months to see the results of your efforts. Also, effective SEO depends on how well the website is optimized, how optimized your competition is, and the parameters of the search engine used.

Contact us for information on how we can assist you with our SEO services and search optimize your website for an improved search engine ranking.

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Google Apps for Work Boosts Productivity

How productively your business operates can be measured directly by how well your people and your customers communicate and work together. That’s why you need to make sure that you have the right tools to do the best job, especially when in comes to computing.

Our team members at Edikon are located in geographically disperse locations.  That is to say, we are not necessarily sitting next to each other when we collaborate on things.  We have found that using Google Apps has given us a powerful computing tool that bring necessary flexibility to our operations and allows us to work together in an easy and powerful manner.

The Google Apps for Work boosts productivity and the suite contains tools for communication (Gmail, Hangouts), organizational scheduling (Google Calendar), collaboration (Google Docs and Google Drive), focus (Google Groups), a company intranet (Google Sites), and more.

The best thing is that Google Apps for Work is all web-based and you can customize it with  built-in options or with a variety of Google Apps add-ons.

One of the biggest problems most business owners face is creating a workplace where employees can easily communicate with each other and work collaboratively. Today’s mobile workforce just compounds that problem. Getting the tools to ease these tasks is essential to success.

With the right tools, workers can quickly respond to developing situations. If your sales team needs to schedule an installation, they need to be able to do that quickly. Time waiting to make phone connections and finish the paper work with this client is time not being spent on getting to the next client.

The math is simple. The more clients you contact every day, the more chances you have for a sale. The quicker your team can fill orders, the happier your customers will be.

Business success today requires that company’s be responsive, nimble, flexible and quick. If it’s time to bring these attributes to your business, contact us. We can show you how the right tools will get your team functioning efficiently.  We are Google Apps for Work resellers and are able to migrate you to the platform, provide training to your staff, and give you first-line support to ensure you are taking advantage of this wonderful tool.  Get in touch!

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Search Engine Optimization – If You Optimize, They Will Come

Today’s consumer is eager to find their goods and services online. Many customers even base their purchasing decisions on the availability, quality, and ease of a company’s site. According to Business on Main, there are 10 questions that weigh heavily on the minds of potential customers while they peruse your site. If you fail to miss the mark on one, you may lose that sale.

  1. What makes your business unique? What is your area of expertise? How long have you been in business?
  2. Are the services or products that your company offers clear? Even if your business must be concerned about your competitors spying on your site, you must find a balance between protecting your interests and communicating with your client.
  3. Where and how can your business be reached? A website should clearly display emails, phone numbers, physical address, hours of operation, etc.
  4. What do previous customers have to say? Client testimonials show that you are confident in your service.
  5. Is this site secure? People want to know that their private information will stop at your organization.
  6. Does your site provide an intuitive navigation system? No consumer is going to take the time to wade through a difficult site; they will just go to the next one.
  7. Are the necessary steps clearly outlined? Once your customer makes the decision to do business with you, they immediately want to know what happens next. Think about such minute things as shipping, delivery dates, etc.
  8. Does this company want feedback from me? Again, people want to know that their opinions as your customer are valued. Plus, you can use these evaluations as a way to solidify your already good service or to make improvements.
  9. Where is the clear call for action? Are the “Buy It Now” or “Click Here for More Information” buttons easily found?
  10. What are the special offers? Percentage-off sales are great, but consumers also appreciate free shipping or gift wrap.

Special care to these ten items will make your site a true favorite of customers the world over. It’s a vast world though, so make certain to take one last important step by examining your organic search ranking. No matter how wonderful your online facet, if your listing is the twentieth, very few people will wade through to find you.

According to Edikon, “If you optimize, they will come”.  Search Engine Optimization is the process of ensuring that your well-designed site is seen by as many eyes as possible.  You work hard to create your product, your site works hard to illuminate that product for the world, and your search engine ranking number should work hard to put both in front of the consumer.

Don’t leave your search engine ranking up to fate any longer. Contact us today to begin your ascent.

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Internet Consulting for Your Business

Internet ConsultingFor any startup, one of the most important considerations lie with an online presence.  Regardless of the ambition, industry, and nature of the business, its connection to the Internet is of paramount importance.

Even a local business can reap the benefits of such a presence.  While a dental office may not offer any products or services online, obtaining traffic from a website can help residents find their location.  Search engine optimization (SEO) practices can drive local searches to the business.  Others, such as local photographers, can blend SEO and other location-based merits with portfolios, price lists, and so forth for a professional presence online.

As an Atlanta Internet consulting firm, we are pleased to offer cost-effective solutions for your business.  For instance, take a look at our two lower-priced “clusters:”

  • 10 GB of monthly transfer with 1 GB of web space + 10 email accounts and unlimited domains.  Only $5.95 a month, with two months free at the yearly price of $59.50
  • 20 GB of monthly transfer with 2 GB of web space + 25 email accounts, five SQL databases and unlimited domains.  Only $9.95 a month, with two free months free at the yearly price of $99.50

Other web hosting solutions involve nickel-and-dime fees for domains and email accounts.  Offering unparalleled security, performance, and service – as well as a 30 day money-back guarantee – you can be confident in a strong online presence for your business.

Are you ready to grab local searches for businesses in your area?  Do you need an eye-opening online portfolio for your goods and/or services?  Is a blog on the to-do list for your company’s future growth?

Contact us to see how our internet consulting can help you lock in the strategy for the growth of your business online.

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