url rewriting - se friendly pages

we are making a "public" DIR of all of our menue option categories and assigning a "home" page to each - primarily to help gain favorable search engine returns

my goal is to have simple - easy to follow category home page url's -

i have tried the simplest approach:<?php
include ('http://wwwferfderdfewq/?page=shop/m_cuewqrfewowers');
?>
how would i go about displaying the "include" in the index.php as outlined above and have it function properly without doing it by usnig a frameset -??

i suppose some folks would call this "cloaking" - i am not sure what to call it -

in essence i need to make a "home page" for each menue category in the "home" site and use it on another url -

any suggestions would be really appreciated -

erv