overall flow and look of site is very nice
my suggestions...
the news area - i might suggest doing this with the position lower on the page - or maybe consider using an embedded browse page to display small tnail and short description of news event...
i have always thought the "specials" or feature of the day should be first and foremost on the site --
in your "Affiliate Sites" are you utilizing any sort of admin side link exchange management ?? - more and more i am seeing the great importance of links inbound for better se returns...
also i would consider putting your search box up on top - maybe next to view cart or above the rs or ls menues...
on your browse page, you are offering to sell things from browsepage - maybe in your product name / link to flypage include a note like "Product Details"
in the flypage - an expando view would be nice to inflate image - later today - i will post mine in mods section...
in the flypage description you mention If you buy 5 or more you can have them for $25 each! but upon checkout - add to cart there is no discount given - i would not put a discount note in unless you can show the discount upon add to cart /update cart
- maybe consider using a note "call for quantity discounts" or "Do you need lots of these items? - Sign up for Dealer Pricing" have these customers fill out a "dealer access application for reduced pricing..." then move these many item buying cliients into another shopper group adding dealer "discounted" prices -
in your cart - since folks may be shopping for many items, ram sticks etc... make update work on one submit for all items in cart - updating one at a time, for many quantity changes at "oredr review - checkout" will drive customers away
in your checkout you tell "Shipping will be calculated manually" i would not show this unless i could have client input delivery postal code and show them actual cost - rather i would show prices FOB "Your Location" and maybe a link to a "shipping cost estimator" page and a note saying shipping will be added at checkout...
on your clearence items "Clearance Items!" i see an immediate shortfall, one that has stumped me for years - in an attempt to catch that quick add on sale we need to be able to ORDER multiple items at ONCE from browse page - i have found folks will not keep clicking from browse page to product page submit to cart then arrow back to "Clearance Items!" a hopeless waste of time
We need to come up with a way to add multiple items upon form submit for this type of "Clearance Items", "add on" or "upsell" page...
also with the complex nature of your product offering i would not consider publishing this site without Sylvans recently viewed items add on as many people will loose track of things
your Send this page to a friend!, in my view is an important item - i would put this link on top bar with white css link next to "Product Details"
upon checkout, i am changing the path on my sites and you might consider doing something similar - ask if "have you shopped with us before?" (to help reduce multiple registrations) "yes" or "no" form submit if yes pass to login - lost password page - if not pass to user sign up page - use easy easy sign up password /user generator - take some of the sign up work out of things Username Password Generator by Heiko
something i have done for years - on flypage top - show short menu (horizontal) showing path to current page IE: "Home" >>> "Browse - DVD/DVD-RW" >>> "LG 4081 8x DVD-RW Drive" to make it easy to retrace steps and return to category browse page...
showing an "order status" link on logged in user would be a benefit..
just my thoughts --- now back to work for me!